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So you think you understand the film and VFX world? Think again! This book will turn everything you know on its head. Pierre Grage is a senior visual effects professional, who has worked on numerous blockbuster films including Avatar, Harry Potter 5 and Pacific Rim. In this book he lifts the lid on the multi-million dollar secrets of filmmaking and special effects.
Prepare to discover:
- The untold history of digital VFX
- What Hollywood’s real business model looks like
- The true costs of movies and visual effects (you’ll be shocked!)
- Why evermore blockbuster movies are turning into box office failures
- How the visual effects business turned from boom into bust
- If Asia is set to take over the filmmaking industry
- How the VFX industry really looks from the inside
- An in-depth investigation on the current challenges of the film and VFX industry
- Where the future of entertainment is heading
And much, much more.
Based on 10 years of research by working among the best, Pierre Grage describes in uncompromising detail how today’s film business is facing its biggest challenges since the invention of TV.
After reading Inside VFX you will never think of the movie and visual effects industry in the same way.
Praise For Inside VFX:
“Pierre Grage most certainly explains the issues that even a outsider can begin to understand. Grage shines a light on just why and how the movie business and the VFX “business” are so royally screwed up. This book, with its statistical analysis and commonsense approach, fully encapsulates the problems. It should be a primer for every student of VFX or animation, a must-read for anyone who works in the industry and, in fact, should be mandatory for every studio executive who might be “looking to put (yet another) VFX studio out of business.”
SCOTT ROSS —Co-Founder of Digital Domain and former CEO of Industrial Light & Magic, Sr VP Lucasfilm Ltd.
"Inside VFX is a must-read for anyone interested in the film and VFX business. The amount of information Pierre Grage uncovers is groundbreaking. This is the one and only book about the film and VFX industry you need to read.”
MICHAEL PANGRAZIO—Co-Founder of Matte World Digital & Art Director for Weta Digital Ltd.
“Over the past 30 years, digital visual effects has changed the art and science of making films. Inside VFX gives you the whole story and it’s brutally honest. A must-read – not only but especially if you are working in the film and VFX industry.”
KIM DAVIDSON —Co-Founder & CEO of Side Effects Software
“This book is an essential read for all artists, to understand how the VFX industry works so we can make a bigger impact and a bigger success within our careers. I thoroughly recommend Inside VFX as an essential resource for all VFX artists to both educate and adapt, to survive the ever changing VFX industry”
ALLAN McKAY —VFX Supervisor
Pierre Grage’s “Inside VFX” is an informative read looking at the visual effects industry from its earliest days up until today. If you want a look into the rich history and the many industry pressures found in today’s Hollywood VFX industry, this is the book for you.
JENN EPSTEIN —BECTU, Stage Screen & Radio, April/May 2015 Issue
- Sales Rank: #743094 in eBooks
- Published on: 2014-12-14
- Released on: 2014-12-14
- Format: Kindle eBook
Review
"Grage shines a light on just why and how the movie business and the VFX "business" are so royally screwed up. This book, with its statistical analysis and commonsense approach, fully encapsulates the problems. It should be a primer for every student of VFX or animation, a must-read for anyone who works in the industry and, in fact, should be mandatory for every studio executive who might be "looking to put (yet another) VFX studio out of business."
SCOTT ROSS --Co-Founder of Digital Domain and former CEO of Industrial Light & Magic, Sr VP Lucasfilm Ltd.
"Inside VFX is a must-read for anyone interested in the film and VFX business. The amount of information Pierre Grage uncovers is groundbreaking. This is the one and only book about the film and VFX industry you need to read."
MICHAEL PANGRAZIO--Co-Founder of Matte World Digital & Art Director for Weta Digital Ltd.
"Over the past 30 years, digital visual effects has changed the art and science of making films. Inside VFX gives you the whole story and it's brutally honest. A must-read - not only but especially if you are working in the film and VFX industry."KIM DAVIDSON -- Co-Founder & CEO of Side Effects Software
"This book is an essential read for all artists, to understand how the VFX industry works so we can make a bigger impact and a bigger success within our careers. I thoroughly recommend Inside VFX as an essential resource for all VFX artists to both educate and adapt, to survive the ever changing VFX industry"ALLAN McKAY -- VFX Supervisor
About the Author
Pierre Grage is a senior visual effects professional with a degree in economics. His specialisation in digital special effects for feature films has enabled him to live and work in Europe, New Zealand, Australia and South East Asia. He has held CG artist positions with leading visual effects houses, including Industrial Light & Magic, Weta Digital, Double Negative and Animal Logic. His work can be seen in films like Avatar, Pacific Rim, Sucker Punch and Harry Potter and the Order of the Phoenix.
Most helpful customer reviews
5 of 7 people found the following review helpful.
Nobody knows anything!
By Andrew Graeme
Despite being 335 pages, I sat down and beasted through in one go!
It is an excellent read. As a fellow economist, I loved the economic treatment of the subject. Also, as someone who once worked in film and TV in Germany, I loved getting an idea of the bigger picture. The book deals with the economics of the movie industry from the point of view of a CGI artist.
At the end of the book, the author laments the existence of subsidies in places like the UK and Canada and the failing fortunes of visual effects (VFX) companies. He foresees a bleak future, but mixed with some careful optimism and I found that, if anything, his conclusions are too optimistic, if we look at what has happened to the music side of film making. It’s the same game, only further down the road to ruin, because the data wrangling is easier.
As recently as just ten years ago, we still needed big live rooms to record orchestras. Now sample packs and subsidised East European orchestras have replaced all that. That big orchestral film score? Two fiddles (for ‘feel’) and a sample pack!
I fear that this book will not be read by enough movie bosses, who, because they push and push and push on price, may end up killing the goose that has been laying golden eggs - CGI is in almost every film nowadays. Even rom-coms have scenery added and pylons and wind farms taken out with CGI as a matter of routine. You don't need a golden sunset anymore to film a love scene set against a golden sunset. And every action thriller, even the 'realistic' ones are shot-through with CGI in a way that few outsiders to the movie industry realise!
In short, CGI has moved from something that used to augment the film, to being at the very core of what we do! It is often at the creative heart of a movie. If we subject visual effects to a race to the bottom, that heart will stop beating.
Pierre Grage gives us a step-by-step insight into the broad economics of making a movie and how a film like 'Tomb Raider' with a budget of $95m, cost Paramount just $8.7m to make, or how many of the James Bond movies covered all their costs with product placement deals. We also discover that box-office receipts cover less than 25% of revenues and can often be little more than a cosmetic exercise!
The author takes us through the budgets of 30 films and compares their costs and profitability to similar films made at different times and also takes into account differing views of inflation and how inflation can help or hinder the bottom line.
If you are in the movie business and you want a fresh look at what is going on around you, or if you are an outsider, hoping to break in, or just an interested outsider, this book is a must-read!
But remember to take a long hard look at the music in a film. Ask the music editor how things are shaking down when it comes to getting a budget for a movie score! That race to the bottom, I fear, will be our future!
Or as screen writer William Goldman put it, when discussing how to judge if a film will be successful or not "Nobody knows anything!"
0 of 0 people found the following review helpful.
Great book on film visual effects industry
By Electric Bolt
This is a great book not just for those working in VFX, but for anyone interested in the film industry. Through the use of many examples and inside stories, the author shows how digital effects has had a profound and rapid change on the movie business. He effectively concludes that VFX is not as expensive as the studios want us to believe, but that VFX are often cheaper than the alternatives. But even with VFX increasing, the industry is in a terrible mess and likely to get worse before it gets better. Lots of fun to read and speculate on the future of VFX.
0 of 0 people found the following review helpful.
A necessary book for everyone interested in vfx
By Amazon Customer
Are you a vfx student? Maybe you have already start your professional career so you are a junior. Maybe senior? Or you have reached the supervisor level. Whatever your level in the postproduction industry, this is definitely your book.
A huge and complete view of the past, present and future of the vfx world.
Congratulations and thanks to the author
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